The same is true for Organic search. Header tags are not visible to users, but help clarify and support the overall theme or purpose of your page to search engines. Heading tags are used to display text, and the formatting of headings should be specified in the CSS files to separate formatting and content. Improve accessibility. Importance of Headings. Google may choose to extract a title from the next most relevant part of your page. Long dwell time (AKA time-on-page) is a measure of searcher satisfaction. However,
cannot be placed within a